Design Evolution

A consulting company approached me to create a series of visuals to help announce changes to their design services. I chose to unify the illustrations with a common element – the pencil – but also designed them to be used separately across presentations, emails, websites, or print materials, creating a recognizable visual language to support this announcement. And while the words in the official announcement explain the changes themselves, my illustrations bring to life the logic, relationships and bigger ideas at work behind the decision.